Nouveau logo FilSpec


A well-thought out yarn for well-designed fabric

Update the corporate image of the company and create a powerful and distinct positioning statement.

FilSpec has been a leader in high-performance technical yarn since 1954. At their Canadian and United States’ plants, they produce, natural, artificial and synthetic fibres including aramids, to produce a wide variety of technical yarns intended for the athletic, military, medical, industrial and worker protection industries.


Ancien Logo FilSpec


FilSpec USA







Cartes professionnelles FILSPEC



Design a branding strategy to differentiate them from their competition, in three languages (French, English and Spanish), enabling the company to position itself as a leader in their industry. Allocate, in a logical way, the extensive product information on the new website.


  Kiosque FilSpec

More than
17 000

views of the videos in two weeks


acquired during tradeshows, thanks to the new communication tools and to the strategic content

26 000

pages seen in 5 months

Vidéo Filspec

Watch the videos



An evocative corporate image

In order to highlight FilSpec’s expertise, in terms of manufacturing high-performance, technical yarn, CIBLE created a new modern graphic signature showcasing the yarn’s manufacturing process, the equipment’s speed of execution and reiterating the original graphic signature showing a yarn bobbin (defined by three parallel strips). A positioning statement translated into English and Spanish was also chosen by CIBLE to express FilSpec’s knowledge and extensive experience in its field.


Adapted promotional tools

In order to redeploy FilSpec’s new identity and allow the company to be recognized by a maximum number of people, CIBLE created a corporate prospectus, business cards and stationery. These tools were designed in English and Spanish, in order to be used in the United States and during tradeshows in Mexico. A photo shoot of the plant allowed the use of real images of operations, and used them to create promotional tools. A content and email marketing strategy (including the production of many videos), deployed at the appropriate time, produced new leads at an important event for the textile industry.

A fashionable website

The company updated its website to display a new visual identity, to modernize the interface and to offer an optimal experience for visitors. New sections were added to provide all relevant information on FilSpec’s products and their line of business. Online sample orders and an employment section were also added to the website.



Feuillet corporatif FilSpec

Feuillet corporatif intérieur FilSpec

Papeterie FilSpec  

Site Web Filspec

Visit the website


Dépliants FilSpec

Fiches de vente FilSpec


For a branding that stands out, do business with the CIBLE team of experts in corporate image and visual design.

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