Maison des Grands-Parents de Sherbrooke: helping to promote the dignity of seniors!
CIBLE is proud to unveil its newest achievement: the complete redesign of the brand and launch of Maison des Grands-Parents de Sherbrooke's new website, a non-profit organization whose primary mission is to recognize and promote, through intragenerational activities, the fulfillment and involvement of seniors, grandparents and retirees in our community.
As part of this project, CIBLE redesigned its graphic signature to give it a fresh new look. The signature, more refined and humane, demonstrates the radiant and warm character of the organization. One of our team's main challenges was to make the visual identity explosive and dynamic in order to broaden the scope of its target audience; in other words, to reach a new, younger clientele.
Our team also made the strategic reflection of a positioning statement in respect with the values of the Maison des Grands-Parents de Sherbrooke.
The statement Get accomplished, Get active, Have fun is an invitation to action and is addressed to both volunteers and members, in addition to focusing on the themes of self-fulfillment and personal emancipation.
Finally, a new website integrated to Donna Interactive Suite (to enable and facilitate donation) has been designed to showcase its new image. It contains a lot of important information about the organization's mission and activities, as well as highlighting its partners and its solution for social economy, the Friperie Chiffonnerie.