Societal brand (business or organization) | Cible

Have you thought about developing your societal brand?

Not to become the best in the world, but the best FOR the world.

What is societal brand?

By 2026, Imagine Canada predicts that Canada’s charitable sector will need $25 billion to meet the increased demand for services from its population.

This deficit, caused in particular by the rapid aging of the population and the consequences of climate change, will require several political and economic actions as well as greater corporate social responsibility.

More concretely, the societal brand is your footprint in society! It’s a positioning based on an organizational purpose, supported by a corporate culture, a collective vision and human values aligned with a clearly defined business model.

 

Integrating and developing a societal brand in your organization allows you to benefit from multiple competitive advantages and to position your organization at the top of the list with your various stakeholders.

Business

Societal branding is not a passing trend or fad.

Just as employer branding has become a necessity, societal branding will become an unavoidable for organizations and for society.

See the benefits

The benefits of a engaged and generous societal brand

Creating sustainable partnerships

Transparency and engagement facilitate collaboration among a variety of actors with a common goal.

Generating new business opportunities

Consumers prefer organizations that generate wealth, both with your internal and external stakeholders.

Developing your brand leadership

Your brand’s relevance and reputation are put forward and shine through your social impact. 

Maximizing your attraction and build employee retention

Current employees want to be associated and grow with caring, inclusive organizations that make a real difference.

Strengthening your coherence with the alignment of your societal mission with your internal practices

All your stakeholders are working in the same direction, towards the same goal, according to the same human values.

Attracting new investors

Investors associate with innovative organizations that perform well and combine economic goals with humanism.

Where to start?

Cible offers you its expertise in the field to help you develop your societal brand.

  • Collaborative workshop aimed at defining your purpose and your areas of intervention
  • Strategic support to integrate a coherent societal brand into your business plan
  • Analysis and implementation of a strong employer brand
  • Positioning your organization in a socio-political and/or media context
  • Integration of corporate and societal philanthropy strategies
  • Planning for impact partnerships
  • Content creation and impact storytelling
  • Technological and digital development

Talk to an expert

 

Certification of recognition for your business

Cible recognizes the implementation and impact of your societal brand.

To highlight your determination, commitment and the value your organization creates in our society, receive the Influential Leader in Societal Brand.

 

Are you ready to jump in for the world?

Contact our team to learn more and start your process.

Talk to an expert

Organization

Societal branding is not a passing trend or fad.

Just as employer branding has become a necessity, societal branding will become an unavoidable responsibility for any organization supporting social needs. The collective efforts of companies and organizations alike will help maintain a healthy balance.

See the benefits

The benefits of a pertinent and attractive societal brand

Creating sustainable partnerships

Transparency and engagement facilitate collaboration among a variety of actors with a common goal.

Generate new sustainable opportunities

Donors are sensitive to organizations that are innovative and want to do things differently.

Developing your brand leadership

Your brand’s relevance and reputation are put forward and shine through your social impact.

Maximizing your attraction and build voluntee /donor retention

Current donors and volunteers alike want to be associated and grow with organizations that are authentic, caring, inclusive and make a real difference.

Strengthen your consistency between your purpose and your current practices

All your stakeholders are working in the same direction, towards the same goal, according to the same human values.

Attracting major donors and corporate sponsors

Investors associate with innovative organizations that perform well and combine economic goals with humanism.

Where to start?

Cible offers you its expertise in the field to help you develop your societal brand.

  • Collaborative workshop to fully define your societal purpose in harmony with your mission
  • Strategic coaching to integrate a societal brand consistent with your practices
  • Analysis and implementation of an attractive employer brand for your volunteers
  • Integration of major donor and corporate sponsor strategies
  • Conceptualization of distinctive campaigns for all types of donors
  • Content creation, philanthropic marketing and impact storytelling
  • Technology and digital development

Talk to an expert

 

Certification of recognition for your organization

Cible recognizes the implementation and impact of your societal brand.

To highlight your determination, commitment and the value your organization creates in our society, receive the Influential Leader in Societal Brand.

 

Are you ready to jump in for the world?

Contact our team to learn more and start your process.

Talk to an expert