Societal brand and impact leadership | Cible

Developing strong societal brands and impact leadership

Not to become the best in the world, but the best for the world.

★ Obtaining the certification

Nowadays, the expectations of society, consumers, donors, employees and investors are changing. They all want to affiliate with conscious brands that generate more social value, regardless of their economic performance.

At Cible, we help them position themselves as impact leaders. How do we do this? By developing their societal brand and synchronizing concrete actions in a global strategy, while combining economic goals and humanism.

We then ensure that the proposed strategies meet the expectations of all stakeholders and develop creative platforms or projects that highlight their involvement.

Societal brand visuel

Societal brand?

More concretely, societal brand is a positioning based on an organizational purpose, driven by a corporate culture, a collective vision, human values and aligned with a business model.

Developing your societal brand puts you one step ahead of others and positions you as the first choice when it comes to selecting a strategic social impact partner.

Our societal brand consulting services

  • Definition and strategic positioning of a coherent social brand
  • Analysis and implementation of a strong employer brand
  • Integration of corporate and community philanthropy strategies
  • Planning for impact partnerships
  • Branding and image creation
  • Consultation, documentation, monitoring and digital analysis
  • Content creation and social storytelling
  • Technological and digital development

The benefits of a strong and generous societal brand

1. Creating sustainable partnerships

Transparency and engagement facilitate collaboration among a variety of actors with a common goal.

 

2. Generating new business opportunities

Consumers prefer organizations that generate wealth, both internally and externally.

 

3. Developing your brand leadership

Your brand’s relevance and reputation are put forward and shine through your social impact. 

 

4. Maximizing your attraction and build employee loyalty

Today’s employees want to partner and grow with caring, inclusive organizations that make a real difference.

 

5. Strengthening your coherence with the alignment of your social mission with your internal practices

All your stakeholders are working in the same direction, towards the same goal, according to the same human values.

 

6. Attracting new investors

Investors associate with innovative organizations that perform well and combine economic goals with humanism.

 

Certificate of recognition: for companies and organizations

Cible recognizes the implementation and impact of your societal brand. To highlight your determination, commitment and the value your organization creates in our society, receive the Influential Leader in Societal branding.

 

Are you ready to become better for the world?

Get in touch!

Logo - Marque sociétale