The fabulous world of Crousset Spices
Cible gives birth to a brand new visual identity that honors the values and mission of Crousset Spices.
Herbs, flavoured salts, roots and unique spice blends from the four corners of the world: Crousset Spices is constantly innovating to bring new flavours and zest to our plates. With a well-established clientele in Quebec, the Magog-based company now wishes to approach the European market, for which its products are already in demand and long awaited.
The fabulous world of Crousset Spices: between colors, flavors and aromas
You know, when it comes to choosing good spices, the label and design play a crucial role. Crousset Spices approached Cible to “spice up” its visual identity, product packaging (labels, seals and gift boxes) and visual communication tools to maximize its appeal and interest in the new targeted market.
Our creation studio has meticulously refined every detail to give the brand its unique and distinguished character. To the straightforwardness of a classic font, we added a modern and natural touch thanks to colors and textures that highlight the culinary art and craft. A strategic choice that honors the values and social mission of Crousset Spices!
Following a strong demand, Crousset Spices also mandated Cible with the development of a Web platform for its European activities. The declination of the new visual identity online supports a professional and warm positioning.
A wide range of tools
In order to support their presence at trade shows as well as their communications on digital or traditional media, various tools, such as retractable banners and flyers, were also designed under the theme of travel and the discovery of flavors. A complete set of digital and printed stationery completes the tools created by Cible to support the international expansion of the Eastern Townships company.