Breaking the taboo on male sexual assault
The #PourAvancer campaign reiterates the slogan “Yes I was assaulted and I am a man”. Under the themes of intimacy and naivety, the visual identity shows a male character from the front and back hiding his private parts, without identifying his age or gender, thus emphasizing the nature of the assault.
With the statistic that at least 1 in 10 men is a victim of sexual assault in his lifetime, the offensive was deployed in a varied media universe: on social media, on static posters in several strategic locations in the City of Sherbrooke as well as on the radio. For the digital component, in order to make it stand out, we relied on video content and graphic animations.
The world is constantly changing — so are communications and marketing
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