Sexual Violence Helpline
- Quality assurance
- Advertising concept
- User Experience website design
- Digital content creation
- Persona development
- Philanthropic Marketing
- Motion design
- UX/UI optimization
- Editorial planning and calendar
The Montreal Sexual Assault Centre (MSAC) and its sexual violence helpline offer a free, bilingual, anonymous and confidential listening, information, support and referral service, available 24/7, to people who have been directly or indirectly affected by sexual violence.
The public debate seems to have been heard. The #Metoo wave is a blatant example of what sexual violence and consent are. Faced with the urgency to act, the MSAC mandated Cible to design a new graphic signature, a positioning statement as well as a website to listen, inform and support victims.
Sexual Violence Helpline: the source for resources
The positioning statement “The Source for Resources” sends a positive and hopeful message. Victims will be directed to the right resources and Sexual Assault HelpLine is a safe place where they will be heard, believed and supported.
The new graphic signature and its statement are integrated into various communication elements such as stationery, promotional tools, social media and information booklets.
An inclusive visual identity
Women, men, teenagers, seniors: sexual violence has no gender or social status. The graphic signature, the visual identity and the promotional objects offer a simplified and uncluttered environment. The color orange, navy blue and turquoise are used to break down the stereotypes that it is only women who can be victims of sexual violence. For this reason, this trio of homogeneous and neutral colors takes into account the notion of inclusiveness.
As for the website, it has been designed to be more instinctive and adapted to new technologies. It will serve to inform and sensitize the population to the different forms of sexual violence, in addition to promoting the services offered by the MSAC and Sexual violence helpline.
Cible also managed the opening of the social media accounts, the promotional campaign and the press relations (digital analysis, launch strategy, press conference, digital media placements, etc.). All the work was done in a bilingual manner in order to reach the entire Quebec population.
The world is constantly changing — so are communications and marketing
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