Fonds Horizon SEPR – Lyon and Rhône Vocational Training Center
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Quality assurance
Branding
User Experience website design
Design
Naming
UX/UI optimization
Content optimization
Web editing
Education pioneer in France since 1878, the Lyon and Rhône Vocational Training Center commissioned Cible to develop its social brand in order to position itself as an agent of change for French learners.
Our collaboration across the Atlantic was based on one mission: to create a name, a positioning statement, an advertising slogan, a visual identity and a creative platform signed by Donna for the future Fonds Horizon SEPR.
The use of the word “Horizon” is meaningful for its community. It evokes the creation of new possibilities for action, reflection or ways of doing things so that an individual can emancipate. Figuratively speaking, the horizon means looking ahead and setting goals for the future, whether individually or collectively.
For the sake of continuity, the positioning statement La perspective d’avenir “The future perspective” was chosen in order to maintain a clear link between the name and the statement. The term allows for the imagery of what is seen from afar and positions the Fonds Horizon as a future guarantor for the next generation, as well as SEPR itself.
A vibrant and dynamic color palette
The color palette developed perfectly illustrates patronage, personal growth and human interaction. Royal blue, parrot green, magenta, yellow and orange are in symbiosis and energize the organization’s brand image.
The advertising slogan Ensemble et unis, façonnons les passions “Together and united, let’s shape passions” highlights a semantic of human, warm and inclusive words, all in the image of SEPR, in order to make the simultaneity of the actions of several human beings shine. This harmonious decision brings a lightness to the brand and a continuity in its promise to be a guarantor for the future of French youth.
