The RÉAGIR programme | Cible

The RÉAGIR programme

Facing domestic violence: RÉAGIR (react)

Programme RÉAGIR
  • Branding
  • User Experience website design
  • Design

In North America, 1 woman out of 5 will be a victim of domestic violence and, in Canada, a woman is killed in a context of domestic violence every 6 days. Faced with this problem, Le Chaînon Foundation has set up the RÉAGIR programme.

 

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From visual identity to awareness workshops

Cible’s mandate: to develop digital and traditional tools of impact so that RÉAGIR can accomplish its mission effectively.

Update the visual identity of RÉAGIR

A strong graphic universe for an important issue is crucial to maintain coherence between the different media of the RÉAGIR programme and allow it to be easily identified.

Create a microsite

From the tree structure to the content architecture up to the organic referencing, you will soon have the opportunity to discover the RÉAGIR microsite: an educational platform to identify and recognize violence.

Produce brochures

To promote its workshops in businesses and post-secondary institutions, RÉAGIR has created a brochure that is straight to the point with its distinct graphic universe and shocking data.

Implement a training package

Cible designed the branding for a communication toolkit to accompany the program’s workshops.

One of these tools: an hour-long educational clip discussing signs of violence under all its forms.

Produced in collaboration with Suzanne Zaccour, a well known figure of Quebec feminism, the project will be shared with schools in an effort to increase awareness and encourage reflection among this audience.

What is the RÉAGIR programme?

The mission of the Réagir programme, in collaboration with the Secrétariat à la condition féminine, is to help all individuals identify and understand what violence in intimate relationships is all about.

The program is also committed to equipping individuals in various workplaces and post-secondary institutions. The workshops will be led by Caroline Paradis: a strong woman who decided to undertake Le Défi Caro à Vélo in 2021, where she pedaled 4,200 km in 42 days.

To learn more about Caroline Paradis’ story, read this article.

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