Primal | Cible

Primal

Back to the roots

Updating of the brand image and packaging
  • Branding
  • Design

Cible’s team was mandated by management and development company Skyla Capital Inc. to update the image of its Primal brand. With an established reputation in the men’s cosmetics industry, Primal revamped its products with an improved, refined formula that also meets the stringent requirements of California’s Proposition 65.

Motivated by a desire to offer a healthier and more natural range of products to its customers, Skyla wanted these changes to be reflected in its various platforms and product packaging.

While keeping the masculine and robust aspect of the initial graphic signature, Cible proposed a new version by working on a customized typography. Thus, the spacing, alignment and angles were adjusted to bring consistency and coherence to the logo.

In a similar vein, the four major elements have been integrated into the visual identity in the form of textures and icons, all designed from the same basic shape. The colors associated with the elements of earth and fire bring a touch of vibrancy to a palette of blues, which evokes stability, calm and respect.

Develop. Implement. Deploy.

Once the visual identity was well established, Cible presented various applications on different platforms: promotional objects, web banners, design of social media accounts, etc.

User experience and packaging

From the outset, the creation of packaging requires meticulous and rigorous thinking. Indeed, beyond the aesthetic aspect of the label, several elements must be considered in order to offer a positive experience to customers. Thus, the layout of the information, the readability, the diversity of the formats, the declination of the visual identity through the choice of colors and textures, not to mention the visual recognition, must be carefully thought out in order to optimize the user experience. In our case, collection segmentation and product identification remained at the heart of the packaging design decision process. For Primal, the use of the 4 elements of nature and the associated colors facilitates this quick and easy recognition, for an optimal customer experience from purchase to use.

At the source of brand identity

Cible’s work on Primal’s brand identity brought forward strong corporate values for Quebec-based Skyla Capital Inc. that are always aligned with the promise of a quality, clean and accessible product. Nothing is left to chance in the development of a brand image. At its source are, of course, the company’s purpose, the desired positioning, as well as the message to be disseminated, but also, the recipient to whom this message is addressed. Therefore, an increased knowledge of the target audience is essential for an effective, eloquent and coherent visual identity.

You need a hand to define your persona, refine your strategic positioning, or manage the delivery of a message on traditional or digital media?

Be assured that Cible offers customized support based on your real issues and needs. Contact us and find out how we can help you make an impact!

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