1.5 million raised for the national campaign
Love and solidarity to break isolation
In less than 2 weeks, we developed a visual universe, a message and slogans anchored under the themes of love, kindness and solidarity.
The campaign features photographic portraits of women and men aged 75 and over. The desired effect was to highlight the human and community values that emerge from Little Brothers. Animations and visuals were created and used on various digital tools and strategic support was deployed to ensure the success of the campaign in accordance with the different targets.
Simultaneously, a donna platform was set up to facilitate the management of donations and the relationship with donors. More than $1.5 million was raised and more than 26,000 people made a donation.
#Counter loneliness for the love of elders