Counter loneliness for the love of elders
Love and solidarity to break isolation
In less than 2 weeks, we developed a visual universe, a message and slogans anchored under the themes of love, kindness and solidarity.
The campaign features photographic portraits of women and men aged 75 and over. The desired effect was to highlight the human and community values that emerge from Little Brothers.
Simultaneously, a donna platform was set up to facilitate the management of donations and the relationship with donors. More than $1.2 million was raised and more than 26,000 people made a donation.