Lefko, human our first resource | Cible

Lefko

Much more than a hands-on job!

Much more than a hands-on job!
  • Branding
  • Advertising concept
  • User Experience website design
  • Digital content creation
  • Design
  • Persona development
  • Community and social media management
  • HR Marketing
  • Motion design
  • Content optimization
  • Editorial planning and calendar
  • Web editing

In the context of a major labor shortage, Magog-based Lefko called on Cible’s expertise to undertake a strategic analysis of its HR positioning to develop a “career” microsite and a digital recruitment campaign.

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Attracting talent in line with Lefko’s vision

Lefko stands out for its dynamic work environment and the opportunities it offers its employees, on both a personal and professional level. Following the HR positioning statement developed by our team, “Human, our first resource”, a microsite with Lefko’s colors was created to echo its corporate culture, its social involvement and its desire to constantly improve the quality of life of all its work teams.

 

Lefko-Microsite Career

 

Lefko - Career microsite - home page

 

Lefko - Mobile mockup realization

A job molded for you

The main objective of the microsite is to promote the company’s employer brand and the various jobs available internally. Different job descriptions and forms have been created according to a clearly defined editorial line and graphic charter. There is also a conversation module linked to Lefko’s Messenger system to facilitate contact with future candidates. In addition, various communication and visual tools have been created to improve internal communications.

 

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