L’Escale de l’Estrie
To make it change
A campaign to stop domestic violence
In an effort to raise awareness among the Quebec population about the various forms of violence suffered by women, L’Escale called upon our services to create a powerful awareness campaign.
Picturing violence was the focal point of our creation. Areas of colored watercolor applied to women’s faces like a hematoma were used to illustrate violence and the different forms it can take. Various bright colors were chosen to reinforce the urgency to act. The posters were created during a photo shoot with women of different ages, ethnicities and backgrounds. Domestic violence can affect all women.
At the same time, a positioning statement, a redesign of the graphic signature and website as well as a strategic reflection were reviewed prior to the campaign’s deployment.