Always equipped to stay up late
A hard-hitting awareness campaign
In the context of a pandemic and opioid overdose crisis, L’Anonyme chose Cible to create a powerful digital awareness campaign.
Keeping in mind our goal of raising $25,000 to reach out and help as many people as possible, we conveyed the spirit of L’Anonyme through popular expressions known to Montrealers such as “Hit the wall”, “Take it outside”, “Don’t push your luck” and “Blow my face off”.
The objective was almost doubled: $48,000 was raised, 5 new major donors joined the organization’s mission and 1,000 new subscribers joined the social media accounts.