4 advertising strategies for SMEs

Depending on your goals, we will help you determine the type of advertising strategy to be favored according to the role of each goal:

A reach campaign is used when you have a visibility goal. For example, a new organization needs visibility to build an audience. This choice of campaign will maximize the exposure of each of your advertising content.

A notoriety campaign is used to build awareness of your organization among your current audience and grow your audience at the same time. Notoriety is defined by the level of your brand’s public awareness. Notoriety impacts the emotional connection between your organization and your audience. This choice of campaign will therefore maximize the level of interaction with each of your advertising content.

An acquisition campaign is used to attract either clients, applications, consumers, donors, sales leads and/or any kind of visitors to your digital ecosystem through a landing page of your social networks or website.

An email marketing strategy is used to educate and nurture your sales leads. For example, this strategy can be used to re-engage your visitors towards an uncompleted action for example: a purchase, a donation, etc. This strategy choice allows you to move a sales lead forward in your journey or convert them into a supporter.

Each campaign has a specific goal. Of course, several of them can be used simultaneously. For example, you may need to strengthen your brand image with a notoriety campaign and convert your existing sales leads with an email strategy. What is certain is that Cible team will be able to advise you in achieving your marketing goals.

Conclusion: What is certain is that the Cible et Donna team will advise you on how to achieve your marketing goals.

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