20 years of existence,
20 gestures for the community!
For Cible's 20th anniversary, our team is committed to making an impact with human gestures of solidarity. To make sure that we walk the talk...
Where does our target come from?
Back in 2001, Nathalie Ashby, a committed entrepreneur, came up with the idea of Cible, her own marketing communications agency located in the heart of the Eastern Townships, in Quebec. Over the years, Cible has carved out a place for itself. The reason is simple. We have always given our best to create strong brands, advertising creations that capture the heart and mind, and innovative technological solutions to make organizations, causes and philanthropic foundations shine.
Becoming impact creators.
Indeed, the women and men who built our agency did so by embracing the digital age, experimenting with new ways of doing things, caring about each other, working collaboratively and, most importantly, always keeping in mind our target: to create impact.
Efforts in all four corners of the world.
From local to global, from a single office in Sherbrooke to the 4 offices around the world, we are now ready to write a new chapter in our history. Indeed, our open-mindedness over the past twenty years, our thirst for change, our love for philanthropy and our desire for entrepreneurial innovation have driven us to act together to help better.
In 2021, Cible is changing course and gives a new meaning to its purpose. We want to help innovative companies, responsible organizations and humanitarian groups develop their social brand. Why? Because together we want to put forward concrete actions to change the world to make it more just and equitable. No more and no less.
We want to push the limits to inform and make people aware of the richness that each individual can create. But so that we “walk the talk*”, we commit ourselves to accomplish 20 gestures of solidarity based on mutual aid and social involvement.
* The expression “walk the talk” means that actions must follow words; that words are not enough, action must be taken.
We want to act in a human way to become not the best in the world, but the best FOR the world.
The 20 gestures