How can digital marketing save businesses in the context of COVID-19?

Today's society depends on a stable and open economy, but with the arrival of COVID-19, it is completely disrupted. Many B2B and B2C companies are winding down their operations, some are closing their doors and others are laying off employees in an effort to somehow survive. In this context, selling a product or service can be rather difficult...

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Visual identity: your passport to visibility!

We are constantly confronted with a barrage of images: graphic design surrounds us and is constantly buzzing around us. In the multi-screen era and in a market where it becomes difficult to capture the attention of an easily distracted consumer, organizations are well advised to develop and work on their visual identity if they want to be seen and heard.

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CIBLE debates purpose and social impact!

Social impact is on the rise. The term is increasingly permeating marketing discourse and the notion is slowly taking its place at the heart of many organizations' business strategies and decisions, regardless of their size and sector. But when it comes to social impact, what does it mean?

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What does 2020 have in store for us in graphic design?

Every year, new trends emerge and new practices guide the work of graphic and communication designers. As the beginning of the year rhymes with resolutions and new trends, CIBLE is pleased to list the new features that will mark the year 2020, enough to guide you in your future designs!

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